Cheer Channel
Proformance Sports Marketing and Entertainment Inc. announced today the fall launch of Cheer Channel Inc. (CCI) , an interactive, online destination designed to support the booming sport. CCI, which debuted to advertisers in a beta-test in the summer of 2008, is the first independent broadcasting network to put its support into the entire spirit industry.
Debuting with the latest, cutting-edge technology in online television, mobile and cross-television programming, CCI will serve as the premier media destination for the cheer and dance community reaching close to 14 million users through its strategic, distribution platform.
CCI will headline news, entertainment, music and fashion, and showcase lifestyle, human interest and original programming, as well as highlights and promotional insights into the thousands of youth, college and professional market events around the world. The channel’s network includes a highly integrated, peer-to-peer social network allowing members to share rich media and interface with partners and industry participants. One of the most exciting elements audiences can expect to see over the next year are CCI’s introduction of new, interactive technologies which reflect the growing needs of the industry. CCI will provide a test-bed for the many emerging interactive technologies. Collaborating with industry leading companies, CCI will provide interactive experiences on location at events through experiential
campaigns and cross-promote via mobile SMS and online through viral campaigns on Cheerchannel.com. In addition to the numerous commercial opportunities within the industry, CCI will provide fully-branded entertainment and B2B initiatives through its licensed IP’s to offer brands product placement and merchandising as well as multi-tier licensing opportunities around its brand and brand of unique IP’s.